CTR Golf Tournament
MESSAGE FROM OUR LEADERSHIP
For twenty years, Canadian Tire Jumpstart Charities have kept Canadian kids at the very core of what we do. From providing financial support to empowering community programming, our work is a direct reflection of what Canada’s kids need to engage in sport and play.
We are pleased to have the opportunity to share the outstanding achievements of our team and celebrate the impact our work has had on kids and communities across the country.
2024 was a challenging year as we continued to see the compounding effect of economic instability and rising costs — leading to financial uncertainty and concern for so many Canadian families. Throughout this difficult time, Canadian Tire Jumpstart Charities has continued to work with our dedicated community partners and supporters to help more than 384,000 kids of all abilities access sport and play opportunities.
Throughout this year’s Annual Report, you will discover some of these stories, including those from our partner organizations that continue to help enrich the lives of children. As we continue to combat the ongoing increase in programming and equipment costs, along with the decrease in affordable sport options, we’ve seen some inspiring examples, reminding us of why these opportunities are so important for kids — and why we need to keep working to make them attainable.
Of course, none of our achievements would be possible without the unwavering support of Canadian Tire Corporation, Canadian Tire Dealers and employees across Canada and our generous donors who continue to believe in the value of sport and play.
As we look ahead to celebrating 20 years of Jumpstart in 2025, we’re excited to demonstrate the opportunities we’ve helped provide to the nearly 4 million kids we’ve supported since 2005.
We are proud and grateful to have you by our side — thank you for your generous support.
2024 HIGHLIGHTS - AT A GLANCE
AFFORDABILITY
Jumpstart helped families overcome financial barriers to empower more kids to get—and stay—in the game.
Supported approximately 384,000 kids throughout the year.
[1] Based on the total number of opportunities in sport and recreation provided through Jumpstart’s Individual Child, Community Development, Play to Lead, and Strategic Partnerships.
SOCIAL VALUE
Leveraged proven social value models to quantify the impact generated by Jumpstart programming.
In 2024, Jumpstart generated a total estimated social value of $143 million2 – an average of $547 per child funded by Jumpstart.
[2] This estimation was generated using Jumpstart data from 2024 in a social return on investment (SROI) model, which incorporates research conducted in partnership with Sheffield Hallam University and 4Global. The aim of this research was to quantify the financial value associated with physical activity and its positive impact on both physical and mental health.
STATE OF PLAY YOUTH REPORT
Drove meaningful and actionable change in youth sport and play experiences through comprehensive research.
In partnership with the Sports and Society Program of the Aspen Institute, Jumpstart surveyed 3,000 kids across Canada to better understand the challenges today’s youth face in accessing sport and play. The survey findings are available in Jumpstart’s 2024 State of Play report.
Reducing financial barriers to sport and play for Canadian youth.
The power of play goes beyond helping kids get moving. It gives them the chance to discover what they’re passionate about, nurture their creativity, connect with their communities and feel included. Although these impacts last a lifetime, it’s becoming increasingly difficult for Canadian families to afford sport and play for their children.
At Jumpstart, we know that the benefits of sport and play are endless when kids are given the chance to get—and stay—in the game. Through our financial grant programs, Jumpstart has helped more than 384,000 Canadian kids access sport and play opportunities in 2024.
Through funding from Jumpstart, we are able to provide all equipment and league access completely free of charge for participants. Kids simply stroll up to our park location, are handed their jerseys and equipment, and can begin their warm-up activities. Since the kids play all sports while on the same team, they can have the opportunity to form connections and camaraderie with their fellow players and coaches throughout the season!
-Dr. Kenzie Friesen, Program Lead -
Westmount Community Association, Try-Sport League
Sport is a foundational component in any child’s life and is even more important for children with a disability — providing them with a space to not only be physically active but to create a social network of their peers that will lead to lifelong friendships and connections. Jumpstart has been a staple funding source for our various junior programming, and we can confidently say our junior participant numbers and program growth would never have reached the levels it has without the support of Jumpstart Charities.
-Lisa Myers, Program Consultant and Grant Manager -
BC Wheelchair Sports Association
In 2024, Jumpstart generated a total estimated social value of $143 million* – an average of $547 per child funded by Jumpstart.
*This estimation was generated using Jumpstart data from 2024 in a social return on investment (SROI) model, which incorporates research conducted in partnership with Sheffield Hallam University and 4Global. The aim of this research was to quantify the financial value associated with physical activity and its positive impact on both physical and mental health.
At Jumpstart, we understand that sport and play significantly contribute to the health, social, and economic well-being of individuals and communities. Our research has shown that communities that empower their youth through sport and play experience reduced healthcare costs, improved youth mental health, reduced youth offences, higher in-classroom engagement, and more. To better understand the benefits within Canadian communities—the social value—Jumpstart is working to develop a uniquely Canadian model to help quantify this impact.
In lieu of a Canadian model, we continue to leverage international models to benchmark Jumpstart’s social value progress to date. Preliminary findings through proven social value models have suggested that Jumpstart’s investment in providing accessible sport and play opportunities across Canada has generated more than $143 million [2 footnote, same as page 4] in social value across the country – or $547 per child supported by Jumpstart funding.
Looking ahead, Jumpstart will continue to collaborate with 4GLOBAL and Manchester Metropolitan University to build a Canadian social value model to better understand the far-reaching positive impact of sport and play in Canadian communities
At Jumpstart, we are committed to ensuring kids of all abilities have access to the sport and play they love. To better understand how kids engage in sport and what their motivations are, we have partnered with the Aspen Institute to launch a new State of Play Youth survey and report.
Working with the Aspen Institute and academic advisors for several months, Jumpstart was able to survey nearly 3,000 Canadian children and youth from the third grade to high school, as well as community sport leaders across Canada. Findings from the survey fed into the publication of the 2024 State of Play Youth report and will inform how Jumpstart meets the sport and play needs of Canadian kids moving forward.
We believe that placing young people’s voices at the heart of our programming approach is key to the continued impact and success of Jumpstart. Overall, the study’s findings help paint a clearer picture of youth’s sport preferences and participation levels, motivations to play (or not play) sport, access to sport, and relational experiences built through sport.
Jumpstart State of Play Youth Report - Our Findings
Why Youth Want to Play Sports
Why Kids Don’t Play
What’s Next
To ensure that we are on the pulse of what Canadian kids are thinking when it comes to sport and play, Jumpstart will launch a new State of Play Youth survey in 2025. The insights generated by these annual surveys will help inform long-term action plans to ensure all Canadian youth have access to safe, inclusive and equitable sport opportunities.
LOOKING TO THE FUTURE
Looking forward to the next five years, we want to maximize our impact and enable lifelong success for children and youth through access to affordable sport and play. Our goal is to work collaboratively and innovatively with community organizations across Canada to remove barriers to sport and play, particularly for girls and equity-deserving groups. Moreover, we will focus on leveraging sport and play to equip young people with skills that can boost their careers and make life more affordable.
Together with our partners and supporters, we continue to advance our work to expand our reach and empower more kids through the power of sport and play.
Disbursements
2024 Financials
DONORS
$1,000,000+
$250,000- $499,000
AIR-serv Canada Inc.
CTREL Building the Future
Greater Victoria Dealer Group
$100,000- $249,999
Canadian Tire Bank Golf Tournament
Canadian Tire Niagara Falls, Paul & Kelly Medeiros and Family
Canadian Tire Petroleum Golf Tournament
Canadian Tire Scott Road, Vicki Gould and Family
CT REIT
CTC IT Poker Tournament
Dave Deplaedt & Family
Francois Brien and Family from Canadian Tire Prince of Wales Drive
In Honour of Denzel Coyles
Jack D’Amico & Carmina Barone and Family
Jason & Karen Butorac
Jim & Randi Gamble
CTC Lace Up for Jumpstart
Les Industries Jam Ltee.
Mike & Pat Varley and Family
Moncton, Dieppe and Riverview Canadian Tire Stores
Patrick, Marleen, Hannah and Riley McMaster
Pedal for Kids
Rob, Lori & Ben Hatch
Ron Landry and Family
Saskatoon Canadian Tire Golf Classic
Senators Community Foundation
Storebound LLC
Team Canadian Tire, Anita and Selen Alpay
The Howell Family
The Williams Family
West Coast Classic Golf Tournament
$50,000- $99,999
Canadian Tire Cornwall and St-Jacques family
Canadian Tire Moose Jaw Golf Classic
Chamberlain Group
CTR Easel Fundraiser
Estate of Judith MacGregor
Keurig Canada Inc.
LaMaison D’Or
Nick Taylor Charity Classic Golf Tournament
Partcon Trek
Paul Cairns & Family
Royal Appliance Mfg. Co.
St. Andrew’s College Spring Smash
The Taylor Family Foundation
$25,000- $49,999
Canadian Tire Service Manager Golf Tournament
CTCIT Jumpstart Golf Tournament
Garant
Keter Plastic Ltd.
Lynum Bocce Tournament
Masco Canada Ltd.
McCann Family Fund
Nazem Kadri Foundation
Nestle
Newell Industries Canada ULC
RPM Canada
SASCA Charity Golf Tournament
Sault Ste. Marie Jumpstart Charity Hockey Classic
Spectrum Brands
$10,000– $24,999
3x3PGJR Hockey Tournament
AGT Products
Burlington Cruisin’ Car Show
Calgary Flames Foundation
Canadian Tire Bank Run for Kids
Care for Kids Golf Tournament
Chateau Bodywear Inc
Continental Tire Canada
EMISHAN & SONS INC.
Emson
Globe Electric Company Inc
Groupe SEB Canada
Helen of Troy/KAZ (Honeywell)
Hopkins Manufacturing
Icon of Canada Inc
Icon-EliteGroup Inc
Johnson Health Tech North America
LB Marketing Inc.
Linear International Footwear
Michelin North America (Canada) Inc.
Moen
Old Dutch Foods LTD.
Overlord Industries
Paul Giallonardo
Procter & Gamble Inc.
Reise Family Foundation
Roundtripping
Sailun Group (Hong Kong) Co., Limited
Scotts Canada
Shant Goubrial
Stanley Black & Decker Canada
Stickman Invitational Golf Tournament
Thomas J. Flood
Winnie Paper Inc.
Winnwell Hockey
A special thank you to our supporters at the Air Canada Foundation
BOARD OF DIRECTORS
Canadian Tire Jumpstart Charities Board of Directors
Martha G. Billes, O.C.
Chairman Emeritus, Canadian Tire Jumpstart Charities
Board of Directors, Canadian Tire Corporation, Limited
Independent Businesswoman
Nadir Y. Patel
Managing Director, Fairfax Consulting
Senior Strategic Advisor, Norton Rose Fulbright Canada LLP
Board of Directors, Canadian Tire Corporation Limited
Owen Billes
Board of Directors, Canadian Tire Corporation, Limited
Dealer, Canadian Tire Store#118, Welland, ON
PJ Czank
President, Mark’s
Thomas J. Flood
EVP & Chief Operating Officer, Canadian Tire Corporation
Scott Fraser
Former Jumpstart President
Robert Hatch
Dealer, Canadian Tire Store #493, Cochrane, AB
Corporate Director
Board Chair, Own the Podium
Jean-Pierre Larochelle
President, Fondation Bon départ de Canadian Tire du Québec
Dealer, Canadian Tire Store #418, Rosemère, QC
Ted Mangnall
Dealer, Canadian Tire Store #070, Etobicoke, ON
Susan O’Brien
EVP, Chief Transformation Officer, Canadian Tire Corporation Ltd.
Teresa Resch
President, Toronto Tempo
Eva Salem
SVP, Marketing and Brand, Canadian Tire Corporation
BOARD COMMITTEES
The Board of Directors meets quarterly. The Chairman of the Board is an invited guest of all committees.
Marco Di Buono
President, Canadian Tire Jumpstart Charities
Auditor, Deloitte LLP.
