Canadian Tire Jumpstart Charities is on the path to ensuring every child can play. As a national charity dedicated to enabling lifelong success through access to affordable sport and play for kids, we work to remove the financial, physical, geographic, and systemic barriers that keep too many Canadian kids on the sidelines — and replace them with opportunity, connection, and confidence.
Enable lifelong success through access to affordable sport.
To make life in Canada better for children and youth through the power of sport.
At Jumpstart, what matters most is the long game. We exist to support the next generation, breaking down barriers to sport, championing community-led change, and building real pathways to life and career success for Canadian youth. With a particular focus on girls and young women, and equity-deserving communities, we believe sport is the starting line, not the finish line.
Since 2005, our commitment has translated into measurable impact:
Invested
$329 MILLION+
in community sport and play initiatives
Helped
4.5 MILLION+ KIDS
access sport and play through Jumpstart since 2005
Certified over
1,800 COMMUNITY PARTNERS
helping them deliver affordable, locally tailored programs
Offered
85+ SPORT PROGRAMS
so every kid can find their game
Developed
56 INCLUSIVE PLAY SPACES
spanning 618,000+ square feet nationwide
After 21 years, Jumpstart is evolving. PLAY:30 is our long-term strategy to make life in Canada better for youth through the power of sport.
We heard it loud and clear in 2024: barriers to sport are growing—and hitting the hardest-to-reach kids most.
To discover what we’ve found, please download our latest report on the State of Youth Sport in Canada.
We’re moving from one-time grants to lasting, community-led solutions.
PLAY:30 is designed to:
With a strong focus on girls, young women, and equity-deserving youth.
We partner with organizations across Canada to deliver programs, fund communities, and drive research that keeps kids active—now and for the future.
100% of in-store donations stay local, supporting kids in your community.
