Research

Rally Report 2024

A Call to Reimagine Canadian Sport So All Girls Can Play

The 2024 Rally Report, produced in partnership with Canadian Women & Sport (CW&S), delves into the latest trends and data on Canadian girls' experience in sport. This new report offers fresh insights and provides recommendations on how sport leaders can create more equitable and inclusive environments.  

The Rally Report 

A Call for Better, Safer Sport for Girls

Canadian Women and Sport (CW&S), in partnership with Jumpstart, have released the third and final iteration of the Rally Report in 2022. The Rally Report is an in-depth look at how Canadian girls and women, and women sport leaders, experience sport in 2022.

Rally Report Insights

Rallying for Girl’s Mental Health

Mental health is an essential part of everyone’s overall health and wellbeing. Jumpstart is proud to support the research Canadian Women & Sport have done focusing on the benefits of safe and healthy sport participation for young girls.

COVID Alert

Pandemic Impact on Girls in Sport

1 in 4 girls are not committed to returning to sport once COVID-19 restrictions are lifted. Learn about the barriers girls face and the actions you can take to build back better sport in the COVID Alert: Pandemic Impact on Girls in Sport report.

We are proud to work with Canadian Women & Sport to help bring continued attention and actions to drive improvement in gender equality in sport. 

The Rally Report

A Call for Better, Safer Sport for Girls

The call to play, move, and compete is a rallying cry that excites us, challenges us, and inspires us to come together. The Rally Report, produced in partnership with Canadian Women & Sport and with research completed by IMI International, explores current Canadian trends in sport participation with a specific focus on the target groups of girls ages 6–18.

Jumpstart State of Play Youth Report 2024

April 18, 2024

We’ve partnered with the Aspen Institute to develop the Jumpstart State of Play Youth Report, a comprehensive report that represents youth voices and helps provide a better understanding of the challenges today’s youth face when it comes to accessing safe and inclusive sport and play in this country. We hope that the results from this report and the ‘youth voice’ that emerges from the findings will help uncover insights that can drive meaningful and actionable change in youth sport and play experiences.

The Jumpstart State of Sport Report is an annual assessment of the community sport landscape in Canada. We produce the report in conjunction with Ipsos, a global leader in market research, and an advisory panel of academic experts. 

The State of Sport in 2023

April 13, 2023

Our 2023 State of Sport Report reveals that while youth sport is bouncing back across Canada, the costs to play are rising, creating barriers for many families and challenging sport organizations. Building off what we learned last year, we’ve once again partnered with Ipsos and our Canadian academic advisory panel to assess the post-pandemic impacts on community sports.

The State of Sport in 2022

March 25, 2022

Our 2022 State of Sport Report reveals that major barriers to sport remain for Canadian Youth. Building off what we learned last year, we’ve once again partnered with Ipsos and our Canadian academic advisory panel to assess the continued impact of COVID on community sports and understand how we must respond. 

The State of Sport in 2021

March 29, 2021

This report highlights the findings of a 2021 research study we undertook in partnership with Ipsos to understand the impact of the COVID-19 pandemic on community sports and recreation - and the findings make clear the profound need for support.