Jumpstart Partners with She's4Sports

Par : Équipe de Bon départ

27 janvier 2022

At Jumpstart, we are committed to championing gender equality in sport. We are working to remove barriers to participation in sport and recreation — both physical and financial — and are supporting industry research to help better understand the needs of girls in sport. Le rapport « Le signal de ralliement », released by Canadian Women & Sport in partnership with Jumpstart, found that 1 in 3 Canadian girls drop out of sport in adolescence — a significantly higher rate than their male counterparts. With girls leaving sport for many reasons, the absence of equitable representation and role models for girls in sport is regarded as one contributing factor. That’s why we’ve partnered with She’s4Sports, a Canadian sports organization that launched in 2016 to increase the representation of diverse women in sport media and build opportunities to keep girls in sport.

“Jumpstart is proud to help keep girls enrolled, engaged, and active in sport for life,” said Scott Fraser, President of Canadian Tire Jumpstart Charities. “We help support programs like the Girls in Sport initiative because, for kids of all abilities, the opportunity to play is about much more than getting active – sport teaches important life skills like courage, confidence and teamwork.” 

Dans le cadre de ce partenariat, She’s4Sports et Bon départ ont lancé la série de vidéos éducatives « On joue aussi » afin d’entrer en contact avec les filles qui commencent leur adolescence. Cette série mettra en évidence les expériences et les réalisations de leaders et d’athlètes qui s’identifient en tant que femmes, membres de la communauté LGBTQ+ et personnes non binaires. Brigette Lacquette, Erin Ashley Simon, Erica Wiebe et Kayla Alexander font partie de celles qui seront mises en vedette lors de la première saison de On joue aussi.

“A report produced by Canadian Women & Sport shows that 1 in 3 girls drop out of sports by their late teens. This is a huge problem that the sports industry must try to fix. Through this series, I want girls to not only learn about the health and social benefits of sport but also see role models who look like them — and know one day that they can accomplish their dreams in sport too,” Ainka Jess, Founder, She’s4Sports.

Suivez Bon départ et She’s4Sports sur les médias sociaux pour visionner les vidéos On joue aussi lorsqu’elles sont publiées!

Visit the page Les filles dans le sport to learn more about Jumpstart's work towards an equitable future in sport.

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