Canadian Tire Jumpstart Charities and Canadian Women & Sport to Bring “Same Game Challenge” Gender Equity Programming Across Canada

By: Jumpstart Staff

March 9, 2022

TORONTO, March 9, 2022 – Canadian Tire Jumpstart Charities (Jumpstart) and Canadian Women & Sport have teamed up to work with sport organizations across Canada to build capacity for gender equity.

Jumpstart is entering into a three-year partnership with Canadian Women & Sport to deliver the Same Game Challenge. This initiative brings together a focus on direct coaching and training to improve gender equity, and enhance capacity and buy-in by providing tools for grassroots sport organizations to embed gender equity into policies, programs and practices. 

According to Jumpstart’s 2022 State of Sport report by Ipsos, 45% of Canadian parents say their child is currently not involved in playing any sports¹. When it comes to girls specifically, according to a report by Canadian Women & Sport and E-Alliance, 1 in 4 are not committed to returning to sport². Gender inequity in grassroots sport has always been an issue, but the problem is heightened now more than ever.

“Jumpstart is proud to help Canadian Women & Sport bring the Same Game Challenge gender equity program to sport organizations across Canada,” said Scott Fraser, President of Canadian Tire Jumpstart Charities. “Our goal is to support programs that inform, educate and inspire action and drive change to keep girls in sport.” 

“We believe in the power of inclusive sport to help create opportunities for girls and women in all aspects of society. The support from Jumpstart enables us to build the expertise of sport organizations to create safe, welcoming and inclusive spaces for girls and women in sport. We are thrilled and honoured to continue our partnership,” said Allison Sandmeyer-Graves, CEO of Canadian Women & Sport.

To learn more, please visit the Canadian Women & Sport website at womenandsport.ca

¹ Jumpstart State of Sport Report, March 2022

² COVID Alert: Pandemic Impact on Girls in Sport, July 2021

About Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charity committed to ensuring kids in need have equal access to sport and recreation. With an extensive, national network of more than 1,000 grantees and 289 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Canadian Tire Family of Companies, Jumpstart has provided more than 2.5 million opportunities for Canadian kids to get in the game since 2005. For more information, visit jumpstart.canadiantire.ca.

Follow Jumpstart on Instagram,ㅤTwitter, and Facebook to learn about how the charity is giving kids across Canada a sporting chance.

About Canadian Women & Sport

Canadian Women & Sport is dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women—as active participants and leaders—within and through sport. With a focus on systemic change, we partner with sport organizations, governments, and leaders to challenge the status quo and build better sport through gender equity. For more information, visit womenandsport.ca.

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