Building Access to Soccer, One Community at a Time
Canadian Tire Jumpstart Charities is launching a national initiative to build 25 community soccer pitches across Canada. The goal is to increase sport participation among children and youth, with a focus on communities facing the greatest barriers to access.
Community-Designed. Participation-Focused.
Each pitch is delivered through four phases: Design, Build, Launch, and Long-Term Stewardship. This approach ensures that infrastructure investment drives sustained participation, not just construction.
From the start, local residents, grassroots organizations, schools, and municipal partners co-design every space. These pitches support both spontaneous play and structured programming, grounded in real community needs and built to close participation gaps.
Built to Last
Every project includes formal agreements guaranteeing free public access and long-term community use, supported by local partners who deliver consistent programming year over year.
The result is more than infrastructure, these are living community assets where kids can play, belong, and thrive long after the final whistle.
Why Soccer? Why Now?
According to the State of Youth Sports in Canada 2025 report, soccer's rise isn't happening at the elite level — it's happening in neighbourhoods. Accessible programming, moderate costs, and broad appeal have made soccer the number one youth sport in Canada.
- Soccer ranks first in all four regions, coast to coast to coast, in both casual and organized play
- 50% of youth play soccer
- In organized sport specifically, soccer leads at 39%
When we invest in the right spaces — and design them with the people who will use them — we don't just build fields. We unlock participation, create welcoming places to play, and open lasting pathways into sport for kids who might otherwise be left out.
This initiative turns the momentum around soccer into real, local access for children and youth, right where they live.
Community-Designed. Participation-Focused
Each mini pitch is delivered through four phases: Design, Build, Launch, and Long-Term Stewardship. This approach ensures that infrastructure investment drives sustained participation, not just construction.
From the start, local residents, grassroots organizations, schools, and municipal partners co-design every space. Mini pitches support both spontaneous play and structured programming, grounded in real community needs and built to close participation gaps.
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