The Jumpstart Sport Relief Fund

225,000 kids are back to making memories.

Sport has the power to unite communities and the nation – in its absence, the importance of sport and play became more apparent than ever. Thanks to a generous gift of $12 million from Canadian Tire Corporation to our Sport Relief Fund, we have gotten 225,000 kids back into sport and play this year. Back to building friendships and making memories that will last a lifetime.

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1,300+

organizations assisted in 2021

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225,000+

est. number of kids helped in 2021

Organizations looking to apply for Sport Relief Funding can visit our Community Development Grants page.

An Unprecedented Need

SPORT HAS NEVER BEEN MORE VITAL – OR MORE AT RISK

74%

of kids are feeling lonely and isolated*

The need is clear: organizations report their operating budgets have been reduced by 49%, on average. Without help, nearly half of organizations say they will be forced to close within the next year. It is no wonder that parents of kids aged 4 to 18 say their kids are feeling isolated and lonely, are finding it hard to reduce stress and anxiety, and are showing signs of being less physically fit.*

THE STATE OF SPORT IN CANADA

A child kicks a soccer ball in a field.

Jumpstart State of Sport Report

To build back sport and play means understanding the full scale of the challenges we’re facing. This report highlights the findings of a research study we undertook in partnership with Ipsos to understand the impact of the COVID-19 pandemic on community sports and recreation - and the findings make clear the profound need for support.

View the Report

CBC SPORTS: STATE OF SPORT DISCUSSION SERIES

In a five-part series, CBC Sports' Scott Russell is joined by Paralympian and Jumpstart Ambassador Stephanie Dixon, alongside leaders in the field, to discuss the sport and recreation landscape in Canada. You can watch all five videos on our YouTube channel by clicking the button below.

Watch on YouTube

Reimagining Sport in a COVID-19 World

How it Started

In September 2020, we launched the Jumpstart Sport Relief Fund in response to the significant impact COVID-19 has had on community sports and recreation. The $8 million commitment was used to help ensure continued opportunities for kids across the country to play, helping 668 community sport organizations and impacting over 70,000 kids. 

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97

Para Sport programs supported in 2020

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65

unique activities supported in 2020

PRESERVING PLAY FROM COAST-TO-COAST-TO-COAST

Through the Sport Relief Fund, we were able to help truly incredible organizations from across the country, ensuring they were there for kids when a safe return to play was possible. Learn more about the work a few of these organizations are doing to ensure every Canadian kid can play:

CBC Sports: Community Spotlight

This series, produced in partnership with CBC Sports, showcases the work of Sport Relief Fund recipient organizations through short videos. You can watch them all on our YouTube channel by clicking the button below.

Watch on YouTube

All Abilities Soccer Program

SRF Spotlight Series

This social media series highlights the work of various Sport Relief Fund recipients. You can learn more by clicking the names of each organization below:

Supporters

We would like to extend our sincere thanks to the following organizations for their generous support!

Corporate Contributors

Canadian Tire Corporation
Sport Chek
Mark's

Vendor Contributors

  • Bestway HK International Ltd.
  • Groupe SEB Canada
  • Henckles Canada Ltd.
  • Les Promotions Atlantiques Inc.
  • Newell Brands
  • Panasonic Canada Inc.
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