Announcing $12 million in new Jumpstart Sport Relief Funding

Sport has the power to unite communities and the nation – the spark we’ll need more than ever post-pandemic. In its absence, the importance of sport and play has become more apparent than ever. But with ongoing stoppages, the organizations that Canadian kids rely on are more at risk than ever before.

In the final months of 2020, we helped nearly 700 organizations, impacting over 70,000 kids from coast-to-coast-to-coast. Thanks to a generous gift of $12 million from Canadian Tire Corporation to our Sport Relief Fund, we are able to continue to provide much needed financial support to sport organizations to help build back sport and play through 2021.

sport has never been more vital – or more at risk


of kids are feeling lonely and isolated*

The need is clear: organizations report their operating budgets have been reduced by 49%, on average. Without help, nearly half of organizations say they will be forced to close within the next year. It is no wonder that parents of kids aged 4 to 18 say their kids are feeling isolated and lonely, are finding it hard to reduce stress and anxiety, and are showing signs of being less physically fit.*

The State of Sport in Canada

Jumpstart State of Sport Report

To build back sport and play means understanding the full scale of the challenges we’re facing. This report highlights the findings of a research study we undertook in partnership with Ipsos to understand the impact of the COVID-19 pandemic on community sports and recreation - and the findings make clear the profound need for support.

CBC Sports: State of Sport Discussion Series

In a five-part series, CBC Sports' Scott Russell is joined by Paralympian and Jumpstart Ambassador Stephanie Dixon, alongside leaders in the field, to discuss the sport and recreation landscape in Canada. You can watch all five videos below:

What we've done so far

In September 2020, we launched the Jumpstart Sport Relief Fund in response to the significant impact COVID-19 has had on community sports and recreation. The $8 million commitment was used to help ensure continued opportunities for kids across the country to play.


organizations assisted across Canada


anticipated number of kids helped


Para Sport programs supported


unique activities supported


We would like to extend our sincere thanks to the following organizations for their generous support!

Corporate Contributors

Vendor Contributors

  • Bestway HK International Ltd.
  • Groupe SEB Canada
  • Henckles Canada Ltd.

  • Les Promotions Atlantiques Inc.
  • Newell Brands
  • Panasonic Canada Inc.


Founded in 2002 by Trevor Williams, a former member of Canada’s men’s Olympic basketball team, the foundation, through its holistic mentoring approach, empowers Montreal youth to become socially conscious members of their community through sports, education, and mentoring. TWKF embraces cultural diversity and inclusion and their programs and staff are devoted to helping youth of all ages and backgrounds gain confidence in themselves so that they can make better life choices in the future.

The grant from Jumpstart’s Sport Relief Fund will allow the foundation to continue running essential afterschool and mentorship programs aimed at helping local youth achieve their full potential.

Thank you, Trevor Williams Kids Foundation, for the incredible work you do to empower Montreal youth!

Lady Ballers Camp Logo

Lady Ballers camp

Lady Ballers Camp (LBC) is a not-for-profit organization based in the Greater Toronto Area. They develop girl-centred programs which encourage non-competitive physical, emotional, and educational development.

In its eight years of operation, LBC has served over 2,000 young women and girls, offering free, accessible sport and recreation opportunities to girls from racialized and marginalized communities. Their interactive and dynamic approach fosters strong social skills, self-confidence, healthy and realistic body image, and dynamic learning.

Lady Ballers Camp plans to use their Sport Relief Fund grant to offset increasing operational costs brought on by COVID-19 so they can provide continued access to safe play for girls.

Thank you, Lady Ballers Camp, for your passion and dedication to helping girls become healthy and active.

AlterGo Logo


In 1984, Défi sportif AlterGo’s executive director, Monique Lefebvre, set out to create an event that shed light on the capabilities and talents of people with functional limitations and to change society’s perception of them. Since then, it has become Canada’s largest multi-sport event and more than 8,000 athletes from Québec and around the world participate annually.

The organization uses sport year-round to help kids maintain an active lifestyle that is adapted to their abilities, keep them motivated and raise their self-confidence in all aspects of their lives.

Défi sportif AlterGo believes that sports matter because they play a crucial role in the health and wellbeing of young people and their families. The grant from Jumpstart’s Sport Relief Fund will be used to help the organization provide additional support to schools and keep youth with functional limitations active all year long.

Thank you Défi sportif AlterGo for the important work you do to support youth across Québec!

BC Wheelchair Basketball Logo

BC Wheelchair Basketball Society

Formed in 1983, the BC Wheelchair Basketball Society has been a catalyst in creating awareness about accessibility issues and has provided support to wheelchair basketball programs throughout British Columbia. Their programs are offered to both people who have physical disabilities and able-bodied people, and to all age groups - from eight-year-olds to seniors. In doing so, the organization provides experiences that inspire inclusion, participation and excellence through the sport of wheelchair basketball.

Blizzard Logo

Cape breton blizzard hockey

Blizzard Hockey is a female hockey association in Nova Scotia that is independently run and has an entirely female board executive. “Our association is building a pathway for girls in hockey," said Christina Lamey, President, "by being a part of this new organization, they can make their way forward, with confidence, in the sport.” Blizzard also prides itself on creating inclusive opportunities in the sport – nearly 25% of its program participants are Indigenous girls, and a portion of the funding received via the Jumpstart Sport Relief Fund will help support efforts to reach new Canadians.

Thank you, Cape Breton Blizzard, for all of your work in making the sport available to all girls!

“We are proud that almost 25 per cent of our program participants are Indigenous girls. We want to make hockey as accessible as possible for everyone." 

- Christina Lamey, President, Cape Breton Blizzard Hockey

Hockey Education Reaching Out Society (HEROS) is a volunteer-driven charity that uses the game of ice hockey to teach life skills and empower Canada’s marginalized youth. Founded in Vancouver in 2000, HEROS runs more than 28 programs in 12 cities across Canada. Their mentor-based hockey programs provide free programming to the most vulnerable young people in these communities giving them a “team for life”. 

"The Jumpstart Sport Relief Fund ensures that our volunteers can continue to focus on what they do best: teaching life-skills and empowering marginalized youth through hockey" 

- Kevin Hodgson, Executive Director, HEROS Hockey

Many of the youth that have been mentored by HEROS over the years have returned to the organization as adults to volunteer - a testament to the lasting impact the organization has in the community.

Thank you, HEROS, for the incredible work you do on and off the rink.