Message from our Leadership

For nearly a century, Canadian Tire has proudly supported communities from coast-to-coast. In 2005, the fundamental spirit of giving instilled by our founders, A.J. and J.W. Billes, was ignited by Jumpstart’s Chairman Emeritus, Martha Billes. She had a bold, determined vision: a Canada where all kids have a chance to fulfill their dreams, where no child is left out of sport and recreation.

This vision led to the inception of Canadian Tire Jumpstart Charities, a national charity dedicated to helping kids overcome the barriers to play. Today, through the steadfast support of Canadian Tire CEO Stephen Wetmore, this foundational spirit of giving continues to define who we are and what we strive to do at Jumpstart.

Our mission, to enrich the lives of kids in need through sports and physical activity, is being pursued with great passion and dedication. In 2018, a record breaking year for Jumpstart, we disbursed over $20 million to help bring happiness and inspiration to the lives of more than 310,000 kids in financial need.

We believe that all kids of all abilities deserve the opportunity to be active. Not only is this important for physical health, but sport and play teach valuable, transferrable skills, and have the power to put kids on a positive path for life. When given a chance to follow their dreams, there’s no telling how far kids can go.

In the inaugural year of our Play Finds A Way movement, we disbursed more than $6 million dollars, built five inclusive playgrounds and awarded nine accessibility grants. We achieved a major milestone in October with the grand openings of Jumpstart Playgrounds in Charlottetown and Winnipeg, bringing the joy of inclusive, accessible play to kids and families in those communities. This spring, those in Toronto, Prince Albert, and Calgary will experience the same joy as our movement grows in striving towards our goal of building an inclusive playground in every province and territory by 2022.

This year we continue our pursuit of bringing inclusive play to all Canadians. None of these accomplishments would be possible without our countless champions and friends, including our Jumpstart Board of Directors, Dealers, and many more. Every child we help is a child with new hope, our contribution to a better Canada.

We are so grateful for your support and generosity. As we look ahead, we are on track to make 2019 our best year ever. We are filled with optimism for the lives still to be impacted. By working together, more barriers will fall, more doors will open, and more children will feel the wind at their backs: what could be better than that?


John Furlong 

ChairmanCanadian Tire Jumpstart Charities

Scott Fraser 

 PresidentCanadian Tire Jumpstart Charities