Raising funds. Lifting spirits. Supporting dreams.

Jumpstart is more than just about getting kids active. It’s about giving kids from families in financial need the same chance to participate as their neighbours, their classmates and their friends. Whether it’s the chance to try a new sport or to continue with a favourite one, no kid should be left out.  

The vision of Jumpstart is simple: Canada, where all kids have a chance to fulfill their dreams.

Jumpstart is a national charity with a commitment to local communities. Organized sports connect kids to their communities. Canadian Tire Corporation recognized this and makes sure that money raised stays where it is donated. Canadian Tire Corporation is Jumpstart’s biggest supporter as it funds all the general administrative expenses of Jumpstart, which means 100% of customer donations go directly to help kids in need.

Community Partners, like the Canadian Paralympic Committee, Boys and Girls Club, Maison de la Famille, URLS, Centre Jeunesse and numerous others work with local Jumpstart Chapters to identify the kids whose families need Jumpstart’s funding assistance to get them off the sidelines and into the game. What kids do is up to them; we’re here to help them do it.

Jumpstart: Giving Kids a Sporting Chance. 


Canadian Tire Corporation (CTC) has been a part of communities large and small for more than 90 years.

As the company grew, so did its focus on helping the communities that keep its aisles busy. In 1992, CTC created the Child Protection Foundation and, in 1999, it turned it into the Foundation for Families. The Canadian Tire Foundation for Families provided a helping hand to families in need, to ensure that life’s basic needs were met: food, shelter, clothing and essential goods.

In 2005, Canadian Tire Jumpstart Charities was launched to address an issue of national concern; the inactivity of kids. National in scope, but local in its focus, Jumpstart helps kids in financial need participate in organized sports and physical activities by assisting with the costs associated with registration, equipment and/or transportation.


•  Jumpstart was launched with a vision to help kids jump over financial barriers and take a kick at playing a sport and getting active. 


•  May 31, 2010, was the first national Jumpstart Day and two million Canadian shoppers gave $2 at a Canadian Tire check-out. Today, Jumpstart Day is celebrated across the Canadian Tire enterprise and support can be seen in Atmosphere, Sport Chek, Mark’s, National Sports and many other stores.  


•  In September of 2011, a 500–kilometer, five-day cycling tour from Victoria to Vancouver distributed Jumpstart Kids Activity Kits to communities and raised an impressive $253,000.


•  The Parasports Jumpstart Fund was formed. It provides equipment and support to kids with physical disabilities and financial need. In the program’s first year, $77,532 was disbursed to Community Partners, helping 291 kids take part in activities such as swimming, wheelchair basketball and sledge hockey.
•  Jumpstart supported programs such as Motivate Canada’s Gen7 that provided equipment for Aboriginal youth, the Get in the Game! program with the Boys and Girls Clubs of Canada, and the I Love to Skate program in communities across the country.
•  Jumpstart raised more than $20 million in order to reach over 154,000 kids.


Sport Chek raised $3 million for Jumpstart through the incredible support of its customers.
Jumpstart added Connor McDavid to its roster of Athlete Ambassadors.
Launched The Big Play Program in partnership with the Hockey Canada Foundation.


• A major milestone was achieved: 1,000,000 kids helped.
• Jumpstart celebrated its 10 year anniversary.
• The Big Play program helped over 1600 kids get into hockey in its inaugural year.
• Successfully launched the electronic application.


Download our yearly financial statements.


View our Annual Report to learn:

  • How your gifts helped children, families and communities in 2016
  • How we managed our Revenue and Expenditures for the greatest possible impact to children
  • ​• How our Board of Directors ensures accountability and oversight.