Vision
One in three Canadian families cannot afford to enrol their children in sport and recreation activities because of financial barriers (Ipsos Reid, 2009). That means that many kids are missing out.
Canadian Tire Jumpstart is dedicated to removing barriers, so children can participate in organized sport and recreation.
We see it as equipping kids for life, because participation in organized sport and recreation increases a child’s chance for success in life.
They discover and participate. They gain self-confidence. They develop self-esteem. They learn leadership skills. Their lives become richer. This is the power of Canadian Tire Jumpstart.
Help us give kids a sporting chance! Donate today.
Back to topNational Program
Canadian Tire Jumpstart is a national charitable program that helps financially disadvantaged kids participate in organized sport and recreation. We help cover registration, equipment and/or transportation costs.
We have an extensive, national network of more than 310 local chapters. Chapter members are volunteers who are committed to helping get kids active and healthy. They work in partnership with other local non-profit organizations to discreetly identify kids with the greatest need in their community. Canadian Tire Jumpstart then covers registration, equipment and/or transportation costs to help them participate in a sport or recreational activity of their choice.
We also lend support to unique initiatives aimed at increasing access to sport and recreation programs.
Since our launch in 2005, Canadian Tire Jumpstart has given 439,383 kids across Canada the chance to play.
Back to topLocal Chapters
Our growing national network of over 310 local chapters play a key role in making the Canadian Tire Jumpstart program successful. Each chapter is volunteer-based and includes representatives from Canadian Tire stores, Canadian Tire dealers and petroleum agents, a variety of non-profit organizations and charities, and community leaders. Collectively, they work with over 1,000 organizations across Canada (including Big Brothers Big Sisters of Canada, Canadian Parks and Recreation Association and YMCA-YWCA) to discreetly identify financially disadvantaged children that might benefit from the program. This model helps us ensure that the funds are directed to those who need it most. To find a local chapter, contact 1-877-616-6600.
Quebec province
La Fondation Bon départ de Canadian Tire du Québec’s national program, gives children in need a chance to experience the Canadian Tire Jumpstart charities. Each summer because of La Fondation 500 children are able to attend the Jumpstart summer camps and various other Jumpstart organized activities.
With the help of their 99 Quebec Canadian Tire Associate Dealers, the Canadian Tire employees and suppliers, the partners and the customers, La Fondation Bon départ de Canadian Tire du Québec has raised more than 20 million dollars towards helping children and communities participate in sports
Giving all kids a sporting chance by contributing to the “Jumpstart” of a child’s life, supporting local families in a time of need, helping an underpriveldged community initiative, that’s what’s at the heart of La Fondation Bon départ de Canadian Tire du Québec.
Since its creation in 1990, La Fondation Bon départ de Canadian Tire du Québec has raised more than 20 million dollars for the well being of young children and helping out both families and communities in need.
For more information, please visit their website: fondationbondepart.ca.
Back to topFrequently Asked Questions
Is Canadian Tire Jumpstart a charitable organization?
- Yes. Canadian Tire Jumpstart is a registered charity (#1379 29 451 RR 0002).
How is Canadian Tire Jumpstart funded?
- As a registered charity, Canadian Tire Jumpstart receives donations and sponsorships from a wide variety of sources.
- Anyone can make a donation to the program. Last year, we received donations from: young children who donated their birthday party money; customers who donated in memory of a loved one; Canadian Tire employees and business partners who participated in fundraising events; and government partners who provided grants in support of youth and active living initiatives.
- Funds are also raised through a variety of local events and national in store fundraisers at Canadian Tire, Canadian Tire gas bars, Mark’s and PartSource.
- In addition, Canadian Tire Corporation lends its support by helping fund the program’s administrative costs.
What percentage of customer donations go to Canadian Tire Jumpstart?
- 100% of customer donations go directly to help kids in financial need participate in organized sport and recreation.
- Canadian Tire Corporation and its vendors fund all the general and administrative expenses of the Canadian Tire Jumpstart program. In addition, Canadian Tire Corporation and Sport Canada help fund Canadian Tire Jumpstart program delivery expenses.
- Make a donation today.
How is the Canadian Tire Jumpstart program delivered?
- Canadian Tire Jumpstart has a network of more than 310 local chapters across Canada.
- Chapter members are volunteers committed to helping kids get active including Canadian Tire dealers and petroleum agents, Big Brothers Big Sisters of Canada, Parks and Recreation, and the YMCA-YWCA. Together, these community leaders discreetly identify financially disadvantaged children that might benefit from the program.
- The total funding that each qualified child can receive in any one submission period (e.g., spring/summer for baseball, fall/winter for hockey) will vary based on Chapter budgets and demand. Grants are provided directly to the non-profit or charitable organization coordinating the sport or recreational activity on behalf of the qualifying child. Since each child’s financial needs are unique, Canadian Tire Jumpstart’s grant goes towards equipment, registration and/or transportation costs.
Who does Canadian Tire Jumpstart help?
- Canadian Tire Jumpstart helps financially disadvantaged kids ranging in age from 4 to 18.
- Potential Canadian Tire Jumpstart program recipients are selected through local chapters.
What kind of organized sport and recreation activities are included?
- Children select their own activities reflecting their individual interests and physical needs. We have supported involvement in more than 60 sports and recreation activities such as: hockey, swimming, soccer, basketball, dance, yoga, climbing and martial arts.
How can I lend my support to Canadian Tire Jumpstart?
- Make a donation.
- Host your own event in support of Canadian Tire Jumpstart.
- Support a fundraising event for Canadian Tire Jumpstart.
- Shop at Canadian Tire on Jumpstart Day.

