How We Help
We get kids in the game by assisting with the costs associated with registration, equipment and/or transportation for sports and physical activity programming. We also lend support to unique initiatives aimed at increasing access to sports and physical activity programming.
Canadian Tire Jumpstart lent support to help new Canadian children in the St. James Town neighbourhood of Toronto, Ontario. This community comprises more than 60 ethnic groups, immigrants and new Canadians. They had a unique challenge: the majority of their children were unable to swim. There were facilities (pools), but no programs.
Working in partnership with a number of groups, including St. James Town Community Matters, Canadian Tire Jumpstart helped develop a long-term solution. We secured local experts from the Toronto Swim Club to lead the swimming programs and to mentor leaders at the community organization. Speedo Canada generously donated goggles, caps and suits, which elevated the group's self-esteem and developed a sense of team. The results were incredible. A group of previously underserviced and at-risk children had the opportunity to learn basic swimming and critical water safety skills. In the process, they gained self-confidence and increased self-esteem. The program was later expanded to youth to help them earn lifeguard certification, become leaders and contribute to building a swimming culture within their community.