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One in three Canadian families cannot afford to enrol their kids in organized sports and physical activity (Vision Critical, 2011) which means many kids are missing out on the benefits that come with organized play. Canadian Tire Jumpstart is a nationally registered charity dedicated to removing financial barriers so kids across Canada have the opportunity to get off the sidelines and into the game.

Whether it’s the chance to try a sport for the very first time or to continue with a favourite physical activity, Jumpstart makes it possible for all kids to participate. We see it as equipping kids for life because quality physical activity in kids does more than improve health and well-being. It helps build confidence, leadership, productivity and creativity.

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